Director of Demand Generation

Job Summary

Experienced marketers will find a full-time remote opportunity as the Director of Demand Generation, responsible for building and executing demand generation strategies, managing the BDR team's targets, and developing a content engine to support marketing efforts.

Key responsibilities

• Own demand generation strategies, focusing on paid acquisition, lifecycle/email, and organic channels while managing the marketing automation and CRM stack
• Identify product-market fit and refine messaging through testing and analysis to enhance demand generation targeting
• Lead the BDR team strategy, aligning outputs with broader demand generation goals and managing existing marketing resources

Required qualifications

• 5-10 years of marketing experience with a specific focus on demand generation and program development
• Hands-on experience in building marketing programs in a startup environment
• Proven track record of owning a marketing function or team from an early stage
• Analytical thinker capable of diagnosing effective marketing channels and tactics
• B2B SaaS experience preferred, especially in field service or enterprise software