Director of Demand Generation

Job Summary

Owning the inbound pipeline end-to-end, the full-time remote Director of Demand Generation will manage a significant digital marketing budget and drive demand generation strategies across SEO, content, and paid channels to significantly increase MQLs and search visibility.

Key responsibilities

• Oversee all demand generation activities, driving over 40% of net-new pipeline and achieving 3x inbound MQLs within six months
• Manage a substantial annual digital marketing budget, optimizing campaigns for maximum efficiency and impact
• Develop and implement an AI-driven content engine, enhancing programmatic SEO and automated content production

Required qualifications

• 7+ years of experience in B2B SaaS demand generation, with at least 3 years in a Director or Head role
• Proficiency in coding or AI scripting to address marketing challenges, including languages like Python and JavaScript
• Demonstrated success in driving 5x+ organic traffic growth or equivalent paid efficiency gains in a B2B SaaS context
• Familiarity with tools such as HubSpot, GA4, SEMrush, and others relevant to demand generation
• Experience in vertical SaaS industries, such as field service or logistics, is strongly preferred