Director of Demand Generation

Job Summary

To drive a transformative demand generation strategy, the full-time salaried Director of Demand Generation will lead the demand side of a shift towards product-led growth, focusing on building a high-performing team and optimizing acquisition efficiency while working remotely.

Key Responsibilities

• Own the demand generation strategy and roadmap, accountable for qualified pipeline and new ARR growth across all brands
• Build and lead a high-performing demand generation team, overseeing web estate and conversion optimization
• Design and execute a testing roadmap to continuously improve funnel performance through A/B and multivariate testing

Required Qualifications

• 7+ years of B2B marketing experience leading demand generation in both sales-led and product-led environments
• 3+ years of experience in people leadership, successfully building and developing marketing teams
• Proven track record of owning revenue and efficiency metrics in a high-growth setting
• Technical proficiency with marketing automation, CRM platforms (preferably HubSpot), and web analytics tools
• Experience in building or scaling a self-service acquisition motion within a previously sales-led company