Director of Demand Generation

Job Summary

Experienced marketers will find a full-time remote opportunity as the Director of Demand Generation, responsible for executing digital strategies to drive qualified marketing leads, managing the marketing budget, and overseeing the company website as a key conversion asset.

Key responsibilities

• Own the end-to-end process of MQL creation, including volume, quality, and conversion metrics
• Develop annual and quarterly digital demand plans aligned with bookings targets and manage the demand generation budget across various channels
• Oversee the martech stack, ensuring effective integration and administration of marketing automation tools and lead lifecycle management

Required qualifications

• Proven track record of achieving MQL and pipeline targets in a growth-stage company
• Hands-on experience with paid search, paid social, SEO, email marketing, and web conversion
• Deep familiarity with marketing automation platforms (HubSpot or Marketo) and Salesforce
• Experience in healthcare technology, particularly in selling software to radiology groups or health systems
• Ability to manage multimillion-dollar marketing budgets effectively