Director of Demand Generation

Job Summary

Hands-on and results-driven, the full-time remote Director of Demand Generation will build and execute integrated demand strategies, develop account-based marketing programs, and lead a team to enhance CPI's demand generation capabilities.

Key responsibilities:

• Develop and execute demand plans across various markets and channels, integrating campaigns and programs
• Build scalable account-based marketing capabilities in collaboration with Sales and other departments
• Lead the creation of integrated campaign plans and customer journeys to drive demand generation

Required qualifications:

• Bachelor's Degree in Marketing, Business, Communications, or related field
• 8+ years of B2B marketing experience with a focus on demand generation and growth marketing
• 3+ years of experience in people leadership, demonstrating the ability to build high-performing teams
• Proven experience in executing integrated demand programs across multiple channels
• Hands-on experience with account-based marketing and working with Sales on target accounts