Director of Demand Generation

Job Summary

Driving demand generation strategies for the government and public sector, the full-time remote Director of Demand Generation will manage multi-channel campaigns, lead account-based marketing efforts, and collaborate cross-functionally to meet pipeline and revenue targets.

Key responsibilities

• Own and execute the demand generation strategy for government and public sector segments, focusing on building lists and driving MQLs
• Lead account-based marketing strategy, including account selection and personalization, in close alignment with Sales
• Utilize a metrics-driven approach to report on segment performance and adjust strategies based on pipeline and revenue results

Required qualifications

• Proven track record in demand generation during rapid company growth, preferably in a B2B SaaS environment
• Strong experience with account-based marketing strategy and execution
• Background in marketing B2B SaaS to government buyers at local and state levels
• Highly metrics-driven with proficiency in attribution and funnel reporting
• Experience collaborating with cross-functional teams, including Sales, Content, and Product Marketing