Director of Demand Generation

Job Summary

Leading the strategy and execution of demand generation programs, the full-time remote Director of Demand Generation will focus on acquiring new leads, improving conversion rates, and designing integrated campaigns to drive measurable growth across North America.

Key responsibilities

• Develop and own the North America demand generation strategy, targeting new business acquisition and conversion rate improvement
• Lead integrated multi-channel campaigns to generate and nurture qualified leads, including digital, paid media, and events
• Partner with Sales and RevOps to define target audience segments and optimize funnel performance metrics

Required qualifications

• 8-10 years of experience in B2B demand generation or growth marketing, with at least 3 years leading regional programs
• Proven success in optimizing funnel performance metrics in a B2B setting
• Deep expertise with marketing automation and CRM platforms, such as HubSpot and Salesforce
• Experience managing agency partners and collaborating with cross-functional stakeholders
• Strong familiarity with North American enterprise buyer journeys