Director of Demand Generation

Job Summary

Driving enterprise pipeline initiatives, the full-time Director of Demand Generation will manage integrated marketing campaigns, collaborate with sales leadership to set pipeline targets, and build a high-performing team in a remote environment.

Key responsibilities

• Own the sales-led pipeline plan, setting quarterly targets and conducting weekly reviews with Sales leadership
• Run integrated campaigns with a single brief, calendar, and scorecard, ensuring alignment across marketing teams
• Build always-on account-based experiences (ABX) for priority segments and named accounts to drive engagement and pipeline

Required qualifications

• Proven experience managing enterprise pipeline numbers and tracing programs from initial contact to closed-won
• Expertise in developing ABM/ABX programs for enterprise buying committees with measurable outcomes
• Strong analytical skills to diagnose funnel conversion issues and implement effective solutions
• Familiarity with CRM campaign structures, marketing automation, and attribution processes
• Ability to create cohesive campaign narratives across multiple channels without relying on agencies