Director of Digital Analytics
Job Summary
Leading marketing measurement and advanced analytics, the full-time Director of Digital Analytics will oversee analytics strategy and delivery while working in a hybrid role based near Los Angeles, New York City, or Austin.
Key responsibilities
- Define KPI frameworks and measurement plans that connect marketing activity to customer outcomes
- Oversee data mapping and identify gaps in lead management processes to enhance measurement capabilities
- Guide the design of attribution models and ensure the analytical quality of BI dashboards and reports
Required qualifications
- 6-8 years of experience in digital marketing analytics within a consulting or media agency setting
- Strong understanding of lead attribution and marketing measurement methods
- Proficiency in SQL and experience with cloud data warehouses like Snowflake
- Experience developing BI dashboards and automated reporting workflows
- Ability to diagnose data discrepancies and provide clear client recommendations
Complete Job Description
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