Director of Digital Analytics

Job Summary

Owning the analytics for the direct-to-consumer business, the remote Director of Digital Analytics will manage data integrity, reporting, and experimentation to drive subscription growth and optimize the customer journey.

Key responsibilities

• Pull and validate data from various sources, diagnosing performance changes and making evidence-based recommendations
• Own performance reporting and forecasting, preparing executive summaries and reconciling forecasts to actuals
• Run the end-to-end testing program to improve conversion rates, reporting results with statistical rigor and tracking revenue impact

Required qualifications

• 8+ years in analytics, with at least 5 years in ecommerce, DTC, or subscription businesses, including people management experience
• Proficient in SQL and AI tools, with a proven track record in statistically rigorous experimentation programs
• Experience building P&L or revenue forecasts and reconciling them with finance or ERP actuals
• Hands-on experience with session analytics and multi-touch attribution tools, such as FullStory and Rockerbox
• Strong ability to explain data sources and QA habits to executives, ensuring accuracy and reliability of reported figures