Director of Digital Insights

Job Summary

Experienced digital analytics professionals will find a full-time salaried opportunity as the Director of Digital Insights, responsible for leading a team to conduct high-priority analyses of web and social performance data, translating insights into actionable strategies to enhance audience engagement and conversion.

Key Responsibilities:

• Conduct high-priority analyses of social and web data to identify key drivers and opportunities for improvement
• Lead the development of testing roadmaps and optimization strategies that align with business goals and audience needs
• Collaborate with cross-functional teams to translate insights into measurable improvements in user experience and engagement

Required Qualifications:

• Relevant experience in digital analytics, web and social insights, and optimization
• Proven track record of conducting hands-on analysis and using insights to improve audience engagement and conversion
• Experience designing and executing web A/B or multivariate tests and interpreting results
• Strong analytical skills with the ability to synthesize findings across various analytics platforms
• Familiarity with BI and visualization tools such as Domo, Tableau, or Power BI