Director of Digital Marketing

Job Summary

Leading the brand's consumer acquisition marketing strategy, the full-time Director of Digital Marketing will manage performance marketing channels to drive traffic, customer acquisition, and revenue growth in a hybrid work environment.

Key responsibilities

• Lead strategy, planning, and budget allocation across digital performance marketing channels
• Develop acquisition strategies to increase traffic, conversion, and revenue while enhancing marketing efficiency
• Establish and develop a high-performing Digital Acquisition team to support rapid business growth

Required qualifications

• Bachelor's degree in Business, Marketing, or a related field, or equivalent experience
• 7+ years of experience in digital acquisition or performance marketing within a B2C environment
• Proven success in achieving aggressive growth and customer acquisition goals
• Experience in leading and developing Digital Marketing teams
• Strong analytical mindset with the ability to leverage data for decision-making