Director of Digital Marketing
Job Summary
Seeking a strategic and data-driven Director of Digital Marketing in a full-time role, this position will manage Varicent's digital marketing strategy, website experience, and performance measurement while leading a team to enhance customer engagement and conversion across digital channels.
Key Responsibilities
- Own and develop the digital marketing strategy, including paid media, SEO, and conversion optimization
- Lead the corporate website strategy to enhance demand generation and user experience
- Manage digital performance measurement frameworks and optimize campaigns for pipeline contribution and ROI
Required Qualifications
- 12+ years of experience in digital marketing, demand generation, or performance marketing
- 7+ years of people leadership experience managing teams in a digital marketing context
- Significant B2B marketing experience, preferably in SaaS or technology sectors
- Deep knowledge of digital marketing channels, including paid media and SEO strategies
- Experience with analytics tools and platforms for tracking and reporting digital performance
Complete Job Description
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