Director of Digital Marketing
Job Summary
Seeking a strategic and data-driven Director of Digital Marketing, the full-time remote position will manage digital patient acquisition and engagement initiatives, develop and execute marketing strategies, and oversee digital channels while ensuring compliance with healthcare regulations.
Key responsibilities
- Develop and execute digital marketing strategies to drive new patient acquisition and appointment conversions
- Lead website strategy, UX, and digital experience enhancements across desktop and mobile platforms
- Build dashboards and reporting frameworks to measure marketing performance and ensure compliance with healthcare regulations
Required qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 8+ years of progressive digital marketing experience, including team leadership
- Demonstrated success in driving customer or patient acquisition through digital channels
- Deep expertise in paid media, website optimization, SEO, and marketing analytics
- Experience managing website strategy and development initiatives
Complete Job Description
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