Director of Digital Marketing

Job Summary

To lead the digital marketing efforts, the full-time Director of Digital Marketing will manage a significant budget for paid and organic acquisition channels, optimize website strategies for conversion, and oversee lifecycle and email marketing initiatives in a remote environment.

Key responsibilities

• Drive B2C signups and adoption through paid digital channels while balancing volume, quality, and cost efficiency
• Generate top-of-funnel leads for the B2B sales team across various paid channels
• Own the website strategy focused on conversion rate optimization, including A/B testing and publishing in Webflow

Required qualifications

• Director-level experience managing a multi-million dollar marketing budget
• Several years of hands-on and managerial experience in search engine marketing with a record of ROI-positive campaigns
• Deep experience running paid social campaigns, particularly on Meta and LinkedIn
• Proven ability to drive both B2C user acquisition and B2B demand generation
• Experience managing web developers and overseeing website strategy