Director of Digital Marketing

Job Summary

Owning the demand strategy for new business, the hybrid remote Director of Digital and Demand Generation will manage digital marketing initiatives, including paid media campaigns and email nurture programs, to drive revenue growth and strengthen the sales pipeline.

Key responsibilities:

• Own and iterate on demand and digital strategy to generate qualified sales meetings
• Manage multi-channel paid search, social, and display campaigns, optimizing performance with agency support
• Develop and execute email nurture and demand generation campaigns to drive opportunity creation and revenue

Required qualifications:

• 8+ years of experience in demand generation and digital marketing, with hands-on work in paid media
• Proven track record of achieving new business pipeline targets and growing sales-qualified pipeline
• Experience building and optimizing multi-channel campaigns across platforms like Google and LinkedIn
• Hands-on experience in creating landing pages and managing website content for improved conversion
• Strong data-driven approach with experience in A/B testing and connecting campaign activity to revenue