Director of eCommerce Strategy

Job Summary

To drive customer acquisition and eCommerce strategies, the full-time remote Director of eCommerce Strategy will lead initiatives across customer engagement programs, performance marketing, and capability building to achieve sales and revenue goals.

Key Responsibilities

• Develop and implement customer acquisition strategies for various engagement programs and performance-based initiatives
• Lead integrated marketing campaigns across multiple channels, optimizing for conversion and engagement
• Build and scale eCommerce capabilities, creating best practices and establishing KPIs to connect marketing efforts to financial outcomes

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, eCommerce, or a related field
• 12+ years of experience in eCommerce, customer acquisition, or performance marketing
• Proven success in developing strategies tied to measurable sales, enrollment, or revenue goals
• Deep knowledge of paid media, audience segmentation, and customer journey development
• Experience leading cross-functional initiatives across marketing, technology, and analytics teams