Director of Engagement Marketing

Job Summary

To redefine member engagement and drive benefit adoption across an employer network, the full-time salaried Director of Engagement Marketing will oversee the end-to-end engagement strategy, manage a team of Engagement Marketing Managers, and develop innovative B2B2C marketing initiatives in a remote-first environment.

Key responsibilities

• Architect the engagement strategy across diverse client segments, focusing on best practices and partnerships
• Drive growth through innovative messaging, segmentation, and multi-channel marketing tactics
• Build and mentor a high-performing team, transforming the Engagement Marketing function into a center of strategy and creativity

Required qualifications

• 8+ years of experience in client-facing marketing, growth strategy, or account management, preferably in healthcare or related fields
• Proven track record in designing and launching integrated marketing campaigns in complex B2B2C environments
• Strong skills in marketing technology and data fluency, including experience with Salesforce or similar platforms
• Demonstrated ability to focus on activation and ROI, with a results-driven mindset
• Experience leading teams through critical launches and strategic initiatives in fast-paced settings