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Director of Event Marketing

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Location: Remote
Compensation: To Be Discussed
Reviewed: Tue, Nov 10, 2026
This job expires in: 28 days

Job Summary

Leading attendee recruitment and campaign strategies, the hybrid Senior Manager / Director of Event Marketing will oversee registration targets, pricing strategies, and pipeline analytics for Cvent's flagship events while managing the Event Marketing Manager and implementing AI-powered workflows.

Key responsibilities
  • Develop attendee recruitment plans and manage registration forecasts for flagship events
  • Set ticket pricing and create promotional strategies for paid attendees, including VIP programs
  • Lead event marketing strategy and team development, ensuring effective campaign performance and reporting
Required qualifications
  • 7+ years in B2B event marketing or demand generation, with a proven track record of growing paid attendance
  • Experience in setting ticket pricing and managing registration forecasts
  • Strong understanding of funnel mechanics and campaign attribution
  • Hands-on experience using AI for content and campaign analysis
  • Ability to present performance metrics to senior leadership effectively

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