Director of Event Marketing
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Job Summary
Leading attendee recruitment and campaign strategies, the hybrid Senior Manager / Director of Event Marketing will oversee registration targets, pricing strategies, and pipeline analytics for Cvent's flagship events while managing the Event Marketing Manager and implementing AI-powered workflows.
Key responsibilities
- Develop attendee recruitment plans and manage registration forecasts for flagship events
- Set ticket pricing and create promotional strategies for paid attendees, including VIP programs
- Lead event marketing strategy and team development, ensuring effective campaign performance and reporting
Required qualifications
- 7+ years in B2B event marketing or demand generation, with a proven track record of growing paid attendance
- Experience in setting ticket pricing and managing registration forecasts
- Strong understanding of funnel mechanics and campaign attribution
- Hands-on experience using AI for content and campaign analysis
- Ability to present performance metrics to senior leadership effectively
Complete Job Description
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