Director of Financial Services Marketing
Job Summary
To drive growth in the financial services market, the remote Director of Financial Services Marketing will develop strategic narratives and messaging, manage solution launches, and collaborate with cross-functional teams to enhance brand awareness and demand generation.
Key responsibilities
- Craft and optimize positioning and messaging to support sales teams and solution launches
- Maintain deep solution expertise and foster relationships with delivery leadership to guide product marketing efforts
- Publish solution offerings on channel marketplaces and equip sales teams with enablement content to improve win rates
Required qualifications
- 12+ years of B2B product/solution marketing experience with a focus on messaging and positioning
- Basic understanding of financial services, including banking and insurance sub-verticals
- $300M, particularly in SaaS or IT consulting
- Ability to simplify complex offerings into clear and differentiated value propositions
- Strong project management skills with a proven ability to influence cross-functional teams
Complete Job Description
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