Director of Growth Marketing
Job Summary
Owning and scaling the full-funnel growth strategy, the full-time salaried Director of Growth Marketing will lead paid media execution, website optimization, and cross-functional partnerships to drive customer acquisition and revenue outcomes in a remote environment.
Key responsibilities:
- Set the foundation for customer acquisition, conversion, and retention as the first growth hire on the telehealth team
- Own and execute paid acquisition strategies across Meta and Google, optimizing campaigns daily
- Drive conversion rate optimization from ad click to purchase while maintaining reporting frameworks for performance insights
Required qualifications:
- Minimum 5+ years of experience in performance marketing, digital media, or growth
- Deep hands-on expertise in Paid Search and Paid Social
- Fluency in performance marketing fundamentals, including LTV:CAC efficiency and attribution
- Experience with conversion rate optimization and funnel optimization
- Strong analytical skills, with proficiency in Google Analytics and Excel
Complete Job Description
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