Director of Growth Marketing

Job Summary

Driving core channel performance and expanding into new high-ROI channels, the full-time Director of Growth Marketing will oversee the paid channel strategy for Personal Loans while transforming the team into an AI-first marketing organization, all in a remote capacity.

Key responsibilities

• Evaluate and enhance current marketing strategies across SEM, Paid Social, and SEO/AEO to accelerate results
• Develop and implement the channel expansion strategy, including prioritization, testing, and scaling for new marketing channels
• Act as a player-coach to Growth Marketing Managers, guiding campaign builds, testing, and analysis while defining team structure and strategy

Required qualifications

• Proven experience in growth marketing, particularly in fintech or regulated B2C sectors
• Strong analytical skills with proficiency in SQL for data-driven decision-making
• Experience in a high-growth startup or growth-stage company
• Ability to navigate compliance requirements in marketing strategies
• Demonstrated success in scaling advanced measurement approaches such as incrementality testing and multi-touch attribution