Director of Growth Marketing

Job Summary

Leading demand generation and performance initiatives, the full-time remote Director of Growth Marketing will manage campaign operations, paid media strategies, and lifecycle programs while collaborating closely with Sales and Revenue Operations to optimize marketing efforts and reporting.

Key responsibilities

• Own the annual and quarterly demand generation plan, including campaign execution and performance metrics
• Manage performance across various paid media channels, overseeing budget and audience strategies while optimizing for cost per lead
• Administer Salesforce Marketing Cloud operations, ensuring accurate audience segmentation and campaign structure

Required qualifications

• 8+ years of experience in B2B demand generation, performance marketing, or marketing operations
• Hands-on experience with Salesforce Marketing Cloud or similar enterprise marketing automation platforms
• Proven track record in managing paid media programs with budget ownership
• Experience in defining MQL and lead scoring in collaboration with Sales and Revenue Operations
• Strong analytical skills with the ability to build reporting for funnel, conversion, and attribution