Director of Growth (Recreation)

Job Summary

To drive growth in the recreation sector, the full-time salaried Director of Growth (Recreation) will develop and implement a scalable acquisition strategy for Sawyer and TeamUp, focusing on increasing qualified inbound sales leads while collaborating with various internal teams and an outsourced marketing agency.

Key responsibilities

• Own and execute the growth strategy, planning, and investment for Sawyer and TeamUp, translating business goals into actionable lead generation plans
• Set and optimize acquisition channels, including paid search, SEO, and partnerships, to establish repeatable sources of qualified leads
• Leverage fitness industry expertise to enhance targeting and develop partnerships that drive measurable acquisition opportunities in the U.S. market

Required qualifications

• 10+ years of experience in Growth, Demand Generation, or B2B SaaS acquisition, with a proven track record in high-volume inbound lead generation
• Significant experience in the SMB SaaS space, ideally with a focus on the fitness industry and marketing software to independent gyms or studios
• Demonstrated ability to scale qualified lead generation significantly while maintaining lead quality and attractive acquisition economics
• Strong performance marketing expertise, particularly in managing substantial acquisition budgets and external agencies
• Fluency in analytics tools and a strong understanding of funnel economics, including CAC and LTV/CAC metrics