Director of GTM Strategy

Job Summary

To drive launch success in a fully remote capacity, the Director of GTM Strategy will manage channel strategy, oversee program-level capital allocation, and execute tactical marketing initiatives while collaborating across various teams.

Key Responsibilities

• Orchestrate end-to-end channel strategy to ensure effective marketing execution for product launches
• Own budget allocation for marketing investments, balancing immediate launch needs with long-term brand goals
• Engage in tactical execution and optimization of campaigns, measuring performance in real time

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
• 5-10 years of experience in GTM strategy, commercialization, or marketing operations, with direct ownership of channel strategy and budget
• Demonstrated capital allocation experience across marketing channels
• Proven ability to collaborate cross-functionally with marketing, sales, and clinical stakeholders
• Experience creating messaging hierarchies for diverse audiences, including clinicians and patients