Director of HCP Marketing

Job Summary

Driving the healthcare provider engagement strategy, the full-time Director of HCP Marketing will develop and execute comprehensive marketing initiatives to enhance brand positioning and omnichannel engagement, collaborating cross-functionally to support brand objectives in a remote environment.

Key Responsibilities

• Develop and execute a comprehensive HCP engagement strategy aligned with brand objectives and competitive positioning
• Lead the HCP omnichannel strategy, integrating digital and non-personal promotion to maximize reach and impact
• Collaborate with medical and sales teams to identify and engage key opinion leaders while managing speaker programs and congress presence

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred
• 8+ years of pharmaceutical marketing experience, focusing on HCP engagement and omnichannel marketing
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion and field support
• Strong analytical skills to leverage data and insights for refining marketing execution