Director of Influencer Marketing

Job Summary

Owning the performance and growth of a creator partnerships program, the full-time remote Director of Influencer Marketing will manage a significant annual budget, recruit high-performing creators, and develop scalable strategies to drive profitable customer acquisition.

Key Responsibilities

• Own and optimize a $500,000+ annual influencer marketing budget while achieving a minimum 1.7x last-click Return on Ad Spend (ROAS)
• Recruit and grow a community of 500+ active commission-based and hybrid creators, developing scalable recruiting systems
• Transform product positioning into creator briefs that generate high-performing, conversion-focused content and expand partnerships beyond one-time posts

Required Qualifications

• 7-10 years of experience in influencer marketing, creator partnerships, or affiliate marketing for high-growth brands
• Demonstrated success managing influencer marketing budgets of $500,000+ annually
• Proven experience building and scaling ambassador programs with 250-500+ active creators
• Strong understanding of performance marketing concepts, including last-click attribution and customer acquisition
• Experience negotiating creator contracts and managing relationships directly without relying on agencies