Director of Lifecycle Marketing

Job Summary

Owning the consumer lifecycle program, the remote Director of Lifecycle Marketing will manage strategy and execution across multiple channels, focusing on engagement, retention, and cross-sell initiatives while leading a senior team in a fast-paced environment.

Key responsibilities

• Define and execute the lifecycle architecture, including segmentation, triggers, and personalization strategies
• Establish measurement standards to assess engagement, order frequency, and merchant GMV
• Lead cross-functional collaboration to ensure cohesive buyer experiences and effective communication across teams

Required qualifications

• Approximately 15 years of experience in lifecycle marketing, CRM, or growth, with a proven track record in leading teams
• Experience managing consumer lifecycle programs at scale with accountability for engagement and retention targets
• Strong measurement fluency with the ability to build and defend holdout and incrementality frameworks
• Proficiency in collaborating with product and engineering teams to specify and implement lifecycle platform capabilities
• Demonstrated ability to drive alignment across multiple teams and effectively communicate complex strategies to executives