Director of Lifecycle Marketing

Job Summary

To lead the consumer lifecycle program at Shop, the full-time remote Director of Lifecycle Marketing will define strategy and execution for engagement, oversee measurement standards, and manage cross-functional communication to enhance buyer retention and frequency.

Key responsibilities

• Define and execute lifecycle architecture, including segmentation, triggers, and personalization across push and email channels
• Lead the roadmap development with product, data, and engineering teams to build necessary platform capabilities
• Hire, develop, and manage a senior lifecycle and CRM team while ensuring high-quality lifecycle communications

Required qualifications

• Approximately 15 years of experience in lifecycle marketing, CRM, or growth, with a proven track record of managing large-scale consumer lifecycle programs
• Strong measurement fluency with experience in building holdout and incrementality frameworks and proficiency in SQL
• Experience in specifying and shipping lifecycle platform capabilities in collaboration with product and engineering teams
• Demonstrated zero-defect operating discipline in high-volume consumer messaging
• Familiarity with consumer messaging compliance and consent management across multiple markets