Director of Lifecycle Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Director of Lifecycle Marketing, responsible for shaping and executing a comprehensive lifecycle program aimed at engaging renters through email, push, and SMS, while building a team and leveraging data-driven strategies for growth.

Key responsibilities

• Set the vision and strategy for the lifecycle program, focusing on modernization and integration of data science for personalization
• Manage the lifecycle program's revenue forecasts and budget, ensuring alignment with overall business goals
• Lead a small team while remaining hands-on in analytics, troubleshooting, and building customer engagement journeys

Required qualifications

• 9+ years of experience in lifecycle, engagement, or email marketing with expertise in enterprise automation platforms
• Deep B2C experience, particularly in direct-to-consumer lifecycle marketing
• Proven track record of building or transforming marketing programs from the ground up
• Analytical proficiency with self-service capabilities in SQL and familiarity with HTML and CSS
• Experience managing and developing marketing teams, with strong communication skills for senior leadership alignment