Director of Lifecycle Marketing

Job Summary

To define and scale a multi-product lifecycle strategy, the full-time remote Director of Lifecycle Marketing will manage lifecycle communications across onboarding, engagement, retention, and reactivation, while leading a team to drive member loyalty and satisfaction.

Key responsibilities

• Develop and execute a comprehensive lifecycle marketing roadmap that includes forecasting, budgeting, and leadership reporting
• Design and optimize end-to-end member journeys, ensuring effective timing, messaging, and channel distribution
• Oversee high-trust operational and transactional messaging in collaboration with cross-functional teams to ensure compliance and accuracy

Required qualifications

• 12+ years of experience in lifecycle, CRM, or retention marketing, with hands-on oversight of marketing and operational communications
• 5+ years of expertise with Braze, including building and optimizing multi-channel campaigns
• Experience in a regulated consumer-facing industry such as fintech, banking, or insurance
• Demonstrated ability to manage and develop high-performing CRM or lifecycle marketing teams
• Bachelor's degree in a related field