Director of Lifecycle Marketing
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Job Summary
To support the growth of the division, the full-time remote Director of Lifecycle Marketing will manage department operations, develop scalable processes, and oversee the delivery of high-impact retention programs while acting as a senior strategic partner for major accounts.
Key Responsibilities
- Partner with the Department Head on forecasting, staffing plans, and account profitability management
- Lead the development of lifecycle strategies across email, SMS, loyalty, and referral programs for priority clients
- Implement workflows and maintain playbooks to enhance team efficiency and ensure best practices are documented
Required Qualifications
- 8+ years of lifecycle marketing, CRM, or retention experience, with agency experience required
- Deep, hands-on experience with Braze and strong working knowledge of Klaviyo
- Advanced knowledge of Shopify and key retention martech tools
- Proven track record of delivering retention programs that drive measurable revenue growth
- Experience in running lifecycle audits and presenting findings effectively to clients
Complete Job Description
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