Director of Lifecycle Marketing

Job Summary

Strategically leading the customer lifecycle marketing efforts, the full-time remote Director of Lifecycle Marketing will develop and implement innovative retention strategies, enhance customer engagement, and drive revenue growth across various business channels.

Key responsibilities:

• Define and execute the lifecycle and retention strategy to increase customer lifetime value and engagement
• Develop innovative strategies for customer acquisition and database growth through various marketing initiatives
• Lead the execution of personalized lifecycle communications to create seamless customer experiences across all touchpoints

Required qualifications:

• 10 to 12+ years of marketing experience with a focus on CRM, lifecycle marketing, and retention in DTC or consumer businesses
• Proven track record of developing customer acquisition strategies and database growth across email and SMS
• Experience in building and scaling lifecycle programs, teams, and processes in a dynamic environment
• Strong analytical skills to translate data and consumer insights into actionable strategies
• Exceptional leadership skills with experience in coaching and developing high-performing teams