Director of Lifecycle Marketing
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Job Summary
Seeking a strategic and data-driven marketing leader, the full-time remote Director of Lifecycle Marketing will own the lifecycle marketing strategy for patient and provider audiences, launching new programs and driving continuous improvement across various communication channels.
Key responsibilities:
- Develop and implement comprehensive lifecycle marketing strategies for patient and provider engagement
- Coordinate with product, engineering, and marketing teams to enhance customer journey experiences
- Conduct A/B testing and analyze performance metrics to optimize marketing initiatives
Required qualifications:
- 10+ years of experience in marketing
- 4+ years in a leadership role, including experience building a lifecycle marketing function
- 5+ years of experience in complex consumer lifecycle marketing across multiple channels
- Proven ability to partner with senior leadership to launch integrated customer journey initiatives
- Experience managing marketing budgets and driving improvements in key business metrics
Complete Job Description
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