Director of Lifecycle Marketing

Job Summary

Driven and creatively minded, the remote Director of Lifecycle Marketing will manage email marketing, oversee integrated campaign planning, and optimize CRM strategies while collaborating with various marketing channels to enhance guest communication and engagement.

Key responsibilities

• Design and build email marketing campaigns for brand and property-level newsletters, ensuring timely content delivery and performance tracking
• Maintain the integrated brand marketing campaign calendar, aligning all channels around a unified narrative and managing campaign performance metrics
• Lead the optimization of CRM strategies, including segmentation, audience architecture, and guest communication roadmaps throughout the customer journey

Required qualifications

• 5+ years of marketing experience, with at least 3 years in campaign management, email marketing, or CRM, preferably in hospitality or consumer brands
• Mastery of the Revinate platform with 2+ years of hands-on experience in building marketing emails and managing automated campaigns
• Exceptional writing skills with a focus on creating compelling copy and attention to detail in email design
• Proven experience managing an integrated marketing calendar across multiple channels and stakeholders, particularly using Asana
• Strong project management skills, able to create order from complexity and meet deadlines effectively