Director of Lifecycle Marketing
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Job Summary
Leading strategic mortgage-to-loans cross-sell initiatives, the full-time Director of Lifecycle Marketing will manage a dynamic portfolio of projects that drive growth across various channels while working remotely.
Key responsibilities
- Own and execute the mortgage-to-loans cross-sell strategy across digital channels, email, and direct mail
- Design and implement tests to measure performance of financial services products and report insights to senior leadership
- Manage multiple concurrent projects, balancing priorities and advocating for Rocket Loans across business units
Required qualifications
- 5+ years of multi-channel marketing experience
- 10+ years of experience in the financial services industry
- Proven project management skills, particularly with cross-functional teams
- Experience designing and executing A/B tests, applying statistical insights to strategic decisions
- Strong ability to influence and collaborate with stakeholders at various leadership levels
Complete Job Description
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