Director of Lifecycle Marketing

Job Summary

Leading strategic mortgage-to-loans cross-sell initiatives, the full-time Director of Lifecycle Marketing will manage a portfolio of business-critical projects, orchestrate multi-channel campaigns, and influence internal stakeholders in a remote work environment.

Key responsibilities

• Own the cross-sell strategy across digital channels, email, and direct mail, ensuring seamless integration on various platforms
• Design and execute performance tests for financial services products, providing data-driven recommendations to senior leadership
• Manage multiple concurrent projects while advocating for Rocket Loans and translating client feedback into actionable process improvements

Required qualifications

• 5+ years of multi-channel marketing experience
• 10+ years of financial services industry experience
• Proven project management skills, especially in channel or product launches
• Experience designing and executing A/B tests with statistical analysis application
• Strong ability to influence stakeholders across multiple business units without direct authority