Director of Lifecycle Marketing

Job Summary

Seeking a hands-on Director of Lifecycle Marketing, the full-time remote position will set the vision for and manage the lifecycle marketing program, integrating data science and machine learning to enhance renter engagement and drive revenue growth.

Key responsibilities

• Set the strategy for the lifecycle program, overseeing email, push, and SMS communications while managing revenue forecasts and budgets
• Build and implement a lifecycle partnerships program from scratch, focusing on retention and engagement opportunities
• Lead a small team while conducting performance analyses and troubleshooting marketing journeys and content directly

Required qualifications

• 9+ years of experience in lifecycle, engagement, or email marketing with expertise in enterprise automation platforms
• Proven B2C experience, particularly in direct-to-consumer lifecycle marketing
• Demonstrated ability to build and transform marketing programs from the ground up
• Analytical proficiency with SQL and technical fluency in HTML and CSS for email
• Experience managing and developing marketing teams while communicating effectively with senior leadership