Director of Loyalty and CRM

Job Summary

Leading the evolution of customer engagement strategies, the full-time salaried Director of Loyalty and CRM will manage loyalty programs, CRM initiatives, and personalization efforts remotely while driving measurable business growth through customer insights and data-driven strategies.

Key Responsibilities:

• Own and optimize CRM, lifecycle, and personalization strategies to enhance customer journeys and experiences
• Develop and evolve the loyalty program, setting strategic priorities for membership growth and engagement
• Lead email and SMS marketing strategies while managing technology partnerships and performance metrics

Required Qualifications:

• 8+ years of experience in CRM, lifecycle marketing, loyalty, or customer strategy with leadership experience
• Deep expertise in CRM strategy, segmentation, and personalization using customer data
• Experience in developing loyalty programs and driving improvements in customer engagement
• Strong understanding of marketing technology ecosystems and experience with platform evaluation and implementation
• Proven ability to lead teams and influence cross-functional partners effectively