Director of Marketing

Job Summary

To scale the Health Plans & Health Systems vertical, the full-time remote Director of Marketing will oversee end-to-end marketing strategies, drive brand awareness, and manage member acquisition initiatives while building a high-performing marketing team.

Key Responsibilities

• Define and execute the multi-channel go-to-market marketing roadmap to drive vertical growth and commercial objectives
• Elevate brand authority among health plan executives and health system leaders through impactful activations and campaigns
• Oversee member acquisition and B2B2C engagement across regional and national growth priorities

Required Qualifications

• 12+ years of progressive marketing experience in healthcare, health-tech, health plans, or health systems
• 5+ years of team management experience with a proven track record of leading and scaling teams
• Deep understanding of health plan dynamics and provider engagement strategies
• Proven expertise in brand positioning, product marketing, and performance/consumer acquisition
• Highly analytical with experience connecting marketing strategy to business goals and revenue targets