Director of Marketing

Job Summary

To drive the go-to-market strategy, the full-time remote Director of Marketing will manage the marketing budget, execute integrated marketing programs across content and demand generation, and build a sustainable employee- and customer-generated content initiative.

Key responsibilities

• Partner with the CMO and RevOps to create and track an integrated marketing plan aligned with pipeline performance
• Oversee daily marketing budget management, reallocating funds based on performance metrics
• Develop and implement a robust employee- and customer-generated content program to enhance brand advocacy

Required qualifications

• 7+ years of B2B marketing experience with a focus on demand generation and content marketing
• Proven track record in managing marketing budgets and vendor relationships
• Experience in building organic advocacy programs that drive growth
• Data-driven approach to measuring campaign performance and ROI metrics
• Strong hands-on execution skills in marketing initiatives