Director of Marketing

Job Summary

To drive member acquisition and optimize growth strategies, the full-time Director of Marketing will manage paid media, SEO, and lifecycle channels while leading a team and collaborating on brand and content initiatives in a remote work environment.

Key responsibilities

• Own and optimize growth channels, including paid media, SEO, and affiliate marketing, while managing budgets and agency performance against acquisition targets
• Collaborate with the Growth Product Manager to enhance membership join flow and site conversion through a shared testing roadmap
• Lead brand strategy and content development in partnership with the Brand Manager and PR agency to drive demand and trust in the market

Required qualifications

• 8+ years of experience in growth marketing, with at least 3 years in a leadership role at a DTC, subscription, or consumer health company
• Proven track record managing paid media budgets and achieving CAC and payback targets
• Direct experience in scaling affiliate, SEO, and lifecycle/CRM marketing efforts
• Strong data fluency, including the ability to use AI tools for campaign scaling and analytics
• Experience in healthcare, telehealth, or wellness sectors is preferred