Director of Marketing
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Job Summary
To drive efficient member acquisition, the full-time remote Director of Marketing will manage growth channels, oversee brand strategy, and lead a team to optimize conversion rates and marketing performance.
Key responsibilities
- Own and set strategy for paid media, SEO, lifecycle, and affiliate channels to meet customer acquisition cost (CAC) and payback targets
- Collaborate with the Growth Product Manager on membership join flow and site conversion optimization
- Lead the marketing plan and budget, reporting on funnel performance and reallocating resources as necessary
Required qualifications
- 8+ years of experience in growth marketing, with at least 3 years in a leadership role at a DTC, subscription, or consumer health company
- Proven experience managing paid media budgets and agencies to achieve CAC and payback targets
- Direct experience in scaling affiliate, SEO, and lifecycle/CRM strategies
- Strong data fluency with the ability to leverage AI tools for campaign and analytics scaling
- Experience in healthcare, telehealth, or wellness marketing is preferred
Complete Job Description
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