Director of Marketing Analytics

Job Summary

Experienced leaders will find a full-time salaried Director of Marketing Analytics opportunity focused on optimizing capital allocation, building customer journey frameworks, and promoting data clarity while leading a multidisciplinary analytics team in a remote environment.

Key responsibilities

• Operationalize multi-touch attribution and ROI frameworks to ensure efficient global budget allocation
• Develop customer journey frameworks and oversee predictive signals deployment to enhance sales and growth strategies
• Standardize data taxonomy and metric definitions across the marketing ecosystem to support AI readiness and decision-making

Required qualifications

• 10+ years of leadership experience managing multidisciplinary analytics teams
• Proven expertise in marketing measurement, attribution models, and customer journey mapping
• Experience designing information architectures and governance standards for data automation
• Hands-on technical knowledge of SQL, BigQuery, Tableau, and CRM/MarTech platforms
• Bachelor's degree in a quantitative or business field or equivalent professional experience