Director of Marketing Analytics

Job Summary

Seeking a strategic analytics leader, the remote Director of Marketing Analytics will manage revenue metrics across the customer lifecycle, focusing on customer acquisition, retention, and optimizing unit economics while collaborating with cross-functional teams.

Key Responsibilities

• Analyze customer acquisition cost (CAC) and lifetime value (LTV) by channel to enhance marketing effectiveness
• Build and maintain marketing analytics infrastructure, including dashboards and reporting for sales funnel and retention metrics
• Lead a high-performing analytics team, hiring and developing analytics professionals while aligning efforts across revenue functions

Required Qualifications

• 7-10+ years of analytics experience with expertise in marketing analytics and revenue metrics
• Strong proficiency in SQL and data visualization tools such as Tableau, Looker, or PowerBI
• Hands-on experience with marketing technology platforms like Braze and Salesforce
• Deep understanding of SaaS metrics including CAC, LTV, and cohort retention
• Proven leadership experience in managing analytics teams and driving data adoption across non-technical stakeholders