Director of Marketing for Health Systems
Job Summary
To support a pivotal stage of growth, the full-time remote Director of Marketing for Health Systems will develop and lead the go-to-market strategy, driving awareness, engagement, and pipeline growth within health systems and hospital organizations.
Key responsibilities
- Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth
- Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers
- Partner closely with Sales and RevOps leadership to align marketing efforts with revenue goals and optimize strategies
Required qualifications
- 10+ years of progressive marketing experience with a strong track record in B2B growth and demand generation
- Minimum 3+ years of experience marketing to health systems and hospital decision-makers
- Experience developing marketing strategies targeted at health system financial executives
- Strong understanding of healthcare, healthcare technology, or revenue cycle management environments
- Hands-on experience with modern marketing technology stacks, including Salesforce and HubSpot
Complete Job Description
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