Director of Marketing Strategy
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Job Summary
Leading customer base management initiatives, the full-time Director of Marketing Strategy will develop and execute strategies to maximize customer lifetime value, drive revenue growth, and enhance retention for residential and small business customers while working remotely.
Key responsibilities
- Develop and implement a comprehensive customer base management strategy aligned with growth and retention objectives
- Lead proactive retention and churn prevention strategies to maximize customer lifetime value
- Leverage advanced analytics and customer insights to optimize marketing effectiveness and drive engagement
Required qualifications
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 10+ years of experience in telecommunications or customer lifecycle marketing, with a focus on revenue growth and retention strategy
- 5+ years of experience in leading customer growth and retention strategies, including people leadership experience
- Strong financial acumen with a track record of developing business cases and evaluating offer economics
- Experience with customer analytics, segmentation, and predictive modeling to inform business decisions
Complete Job Description
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