Director of Marketing Strategy

Job Summary

To lead the marketing strategy for newly developed veterinary hospitals, the full-time remote Director of De Novo Marketing and Growth will manage the marketing lifecycle from planning through launch and ongoing performance, collaborating with various teams to ensure successful market entry and client acquisition.

Key Responsibilities

• Own the end-to-end marketing strategy for new hospital openings, including market-specific go-to-market plans and launch readiness
• Lead client acquisition and growth strategies for the Livewell portfolio, managing campaigns before and after hospital openings
• Establish performance metrics and reporting systems to evaluate marketing effectiveness and optimize strategies across the de novo portfolio

Required Qualifications

• 8+ years of progressive marketing experience, particularly in growth marketing and market launches
• 3+ years of leadership experience managing teams and cross-functional programs
• Demonstrated success in launching new locations or services and driving early-stage growth
• Strong understanding of performance marketing, CRM/lifecycle marketing, and digital acquisition
• Ability to operate effectively in a fast-paced environment with multiple simultaneous priorities