Director of MarTech Operations

Job Summary

Seeking a highly technical and hands-on Director of MarTech Operations, this full-time remote position will manage the data infrastructure for performance marketing, focusing on tracking architecture, auditing, and cross-functional strategy between marketing and engineering teams.

Key responsibilities

• Own the tagging ecosystem by managing Google Tag Manager, deploying and maintaining conversion pixels and event tags
• Conduct comprehensive tracking audits to identify and resolve data discrepancies and ensure tracking integrity for campaigns
• Oversee the operational flow of first-party data for audience creation and enforce a global UTM taxonomy for clean analytics

Required qualifications

• 7-10+ years of experience in digital marketing operations or technical marketing at a senior level
• Deep expertise in paid media ad operations and hands-on knowledge of tracking mechanisms and Tag Management systems
• Technical fluency in web coding languages (HTML, JavaScript, CSS) relevant to tag firing and data-layer variables
• Strong understanding of CRM data, web analytics, and paid media data interactions; basic SQL skills are a plus
• Exceptional communication skills to explain technical issues to non-technical stakeholders