Director of Mass Market Engagement

Job Summary

Leading a strategic initiative for audience growth, the full-time Director of Mass Market Engagement will develop and execute comprehensive acquisition and engagement strategies to enhance fundraising capacity and public influence while working remotely.

Key responsibilities

• Develop and execute a mass-market acquisition and engagement strategy to expand audience and support fundraising goals
• Build and optimize multi-channel marketing programs across digital platforms to enhance audience development
• Create scalable donor acquisition strategies to increase fundraising performance and support organizational campaigns

Required qualifications

• Bachelor's degree or equivalent combination of education and relevant professional experience
• 10+ years of progressive experience in digital marketing, audience acquisition, or fundraising growth
• Demonstrated success in developing full-funnel marketing strategies that drive audience engagement and revenue outcomes
• Experience managing paid media programs and digital marketing channels
• Strong analytical capabilities with experience in performance metrics and data-driven decision-making